We need to hire Fashion – Brand marketing manager, for one of our clients specialized in Fashion Industry, with the following responsibilities and qualifications:
Responsibilities for fashion marketing manager
• Manage relationships with business partners within the Retail organization to ensure alignment on goals and visibility into Marketing’s impact
• Create and scale innovative affiliates initiatives for Fashion across different segments (Content & Blog, Deal, and Coupon sites, Ad networks, influencers, price comparison shopping engines)
• Identify, recruit and manage associates accounts related to Fashion
• Support the Fashion category team by pitching/launching/optimizing vendor/seller-funded campaigns
• Identify trends and new technology in mobile, influencer partnerships and customer engagement to help us stay ahead of the curve
• Design structured campaign tests, define success criteria, manage to budgets, and analyze results
• Track, measure, and report on channel results, reporting weekly, monthly and quarterly KPIs and translating analytical findings into actionable insights and concise business actions and recommendations
• Own business critical cross-channel reporting needs and assist other channel managers in doing analytical deep dives for Fashion when appropriate
• Communicating performance and status to senior business stakeholders in weekly business reviews
• Author creative briefs and execution plans for home page stories to drive creative development.
• Develop a deep understanding of consumer habits in fashion (online and offline) and act as an internal advocate for innovative solutions and marketing campaigns that will acquire and retain the best customers
• Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, product launches, merchandising, assortment, curation, packaging, design).
• Improving catalog quality by working with key stakeholder groups and brands
• Work with brands to develop and set up key marketing campaigns
• Identify and implement marketing plans to test key customer behaviours hypotheses
• Assist with asset creation, including liaising with creative teams and interpreting Style Guides
• Maintain a balance between commercial, customer and editorial requirements.
Qualifications for fashion marketing manager
• Possess a deep understanding of all traffic-driving mechanisms (Search, Affiliates, Email, SEO ) and actively engaging in optimization of those channels for the business
• Work with cross functional teams including technology teams, to define, drive, and launch improvements to the shopping experience
• Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority
• Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives
• Develop the category’s editorial direction, style guidelines, merchandising calendar, promotions, and coop packages
• Understand and use merchandising and customer-facing metrics to guide decision making.
• Ideate and develop custom solutions in response to digital RFPs, collaborating with Sales, Ad Operations, Media Planning, and Project Management
• Attend client calls to talk through digital opportunities as needed
• Develop expertise at a category and client level, where relevant, and share knowledge and best practices across the larger marketing team.
Strong brand development and writing skills
Strong Communication skills
10 years relative experience.
Please send your CVs to careers@pinpoint-hr.com
