Digital Marketing Manager
E-Marketing Manager
He is the manager in the company responsible for setting appropriate strategies, plans and policies for marketing and promoting the company’s products digitally, with the aim of helping to introduce the brand and increase loyalty and awareness of it.
Job Description:
１- Planning, preparing and implementing digital marketing campaigns through various social media, supervising their implementation, following up on their results, measuring their performance, and evaluating their goals. He may seek the assistance of the necessary expertise, whether from within or outside the company.
２- Determining and managing the e-marketing budget according to the principle of cost effectiveness, familiar with CPC – ROI – ROAS – CPA standards
３- Optimizing search engines, directing visits to the company’s website and attracting potential customers.
４- Creating, following up and developing the company’s electronic content.
５- Create blogs and promotional messages and suggest forms and types of marketing materials.
６- Cooperating with digital sales platforms, concluding contracts with them, and following up their performance.
７- Choosing bloggers, influencers, and product ambassadors, and cooperating with them to serve the company’s goals.
Qualifications and Experience Required:
1. Bachelor’s degree in business administration, preferably in e-marketing or e-business management.
2. At least 8 years of experience in leading and managing search engines, marketing database, email, social media and advertising campaigns on the Net.
3. Strong knowledge of website analysis tools such as: Google Analytics – Netinsight – Omniture – Web Trends
4. Knowledge of advertising display tools such as: Atlas, DART …etc.
5. Knowledge of the development process and limitations of HTML – CSS – Java Script
6. Excellent communication skills, both written and verbal. Creative and Innovative.
haytham.s@tracesfragrance.com
